How would you describe the essence of a flavour that only two people in the world know? One that is such a closely guarded secret that it is held under lock and key in a vault in Switzerland? A taste so precious, so unique that it is our chairman Robin Barr, and he alone, who blends the unique combination of 32 flavours that can be savoured in every sip? There is only one word to describe it. Phenomenal And if you didn't get that right you've clearly been drinking something else. So go and detox your mouth with a can of IRN-BRU immediately.